Digital technologies such as social media, mobile devices and the Internet are growing exponentially, connecting people from around the globe. This global connectivity is becoming a driving force behind greater transparency of corporate conduct, and is redefining what sustainability means for the petrochemical industry, according to Peter L. Cella, president and chief executive officer of Chevron Phillips Chemical Company LLC (Chevron Phillips Chemical).
During his address, “Petrochemical Growth v. 2030: How the Connected World is Redefining Sustainability,” at the Gulf Petrochemicals and Chemicals Association (GPCA) Annual Forum in Dubai, Cella discussed how sustainability has evolved over the years and how the changing expectations on transparency and corporate conduct in a digital age are impacting the industry.
“Doing the right thing and communicating with greater transparency is becoming an imperative, and social media is one of those essential vehicles,” said Cella.
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